What Brands Do BLACKPINK Endorse?
In the world of K-pop, BLACKPINK has carved a phenomenal success story through their incredible music, mesmerizing performances, and captivating personalities. Beyond their musical talents, the four members of BLACKPINK – Jisoo, Jennie, Rosé, and Lisa – have become powerful influential figures in the fashion and beauty industry. Major brands have recognized the group’s immense popularity and have eagerly collaborated with them. Let’s delve into some of the noteworthy brands endorsed by BLACKPINK.
1. Adidas
BLACKPINK’s partnership with Adidas created a significant buzz among their fans, as well as fashion enthusiasts. The group’s energetic and stylish image perfectly aligns with Adidas, a renowned sportswear brand that promotes both performance and fashion-forwardness. The collaboration has resulted in limited edition merchandise, including sneakers, apparel, and accessories, all designed with BLACKPINK’s unique touch.
2. Chanel
Chanel, the iconic luxury fashion house, enlisted Jennie as their global ambassador in 2018. Known for her chic and elegant style, Jennie became the brand’s first-ever Korean muse. The partnership highlights the group’s influence and their ability to transcend boundaries, as Chanel recognizes the worldwide appeal of BLACKPINK. This collaboration underscores the impact of K-pop in the high-fashion industry.
3. Lisa and Celine
Lisa, the multitalented member of BLACKPINK, was announced as the global ambassador for Celine, a French luxury brand, in 2020. This prestigious opportunity showcases Lisa’s unique fashion sense and her ability to captivate audiences worldwide. As the face of Celine, Lisa has heightened the brand’s popularity and created new connections between Western and Eastern fashion enthusiasts.
4. Jisoo and Dior
Jisoo, known for her refined and sophisticated style, became the global ambassador for Dior in 2021. The association between Jisoo and Dior reinforces the brand’s commitment to diversifying its reach and capturing the attention of global audiences. Jisoo’s influence in the fashion world amplifies the fusion of luxury and K-pop culture, opening doors for future collaborations.
5. Rosé and Yves Saint Laurent
Rosé, the group’s lead vocalist, has been a muse for Yves Saint Laurent (YSL) since 2020. Known for her ethereal charm and unique vocal prowess, Rosé represents the brand’s modern and edgy appeal. This collaboration has been highly successful, aligning Rosé’s personal style with YSL’s avant-garde image and attracting a new generation of fashion enthusiasts around the world.
6. Lisa and BVLGARI
Lisa’s influence extends to yet another luxury brand, BVLGARI, as she became their global ambassador in early 2021. This collaboration showcases Lisa’s status as a fashion icon and further solidifies BLACKPINK’s impact in the industry. As BVLGARI’s brand ambassador, Lisa’s involvement in the creation of limited-edition jewelry pieces showcases her artistic and creative talents.
7. MAC Cosmetics
MAC Cosmetics, a renowned beauty brand, collaborated with BLACKPINK in 2020 for a collection that reflected the group’s vibrant and versatile image. Through this collaboration, the members were involved in curating their own signature beauty products, gaining recognition for their individual styles and preferences. The partnership emphasized the group’s influence in the beauty industry.
8. Samsung
Samsung, a global electronics giant, partnered with BLACKPINK in 2020 for various marketing campaigns. BLACKPINK became the brand ambassadors for Samsung, contributing to the promotion of their smartphones and other devices. The collaboration allowed the group to showcase their charismatic personalities and technological affinity, capturing the hearts of tech-savvy fans worldwide.
9. Lisa and Penshoppe
Lisa’s popularity extends to the Philippines, where she became the face of Penshoppe, a well-known local clothing brand. As the brand ambassador, Lisa’s collaboration with Penshoppe has been immensely successful, granting the brand access to a wider international audience. The partnership emphasizes Lisa’s status as a global fashion influencer.
10. Jennie and Hera
As the face of the Korean beauty brand Hera, Jennie has showcased her passion for skincare and cosmetics. The collaboration highlights Jennie’s role as a beauty trendsetter, influencing the Korean beauty industry with her personal style and beauty routines. Jennie’s association with Hera has contributed to the brand’s recognition on a global scale.
11. Jennie and Gentle Monster
Jennie’s influence further extends to the eyewear industry, as she collaborated with Gentle Monster, a popular Korean eyewear brand. The partnership resulted in the creation of unique and stylish eyewear, reflecting Jennie’s distinct fashion sense. Jennie’s involvement in the design process allowed her to express her creativity and contribute to the brand’s success.
